This is a post by Denise Chan, Content Marketing Manager
If you can’t resist sliding a push notification as soon as it pops up on your phone, you’re not alone. There’s an element of human psychology here: every time we receive a notification, our brain produces dopamine, the chemical associated with reward and motivation. That’s why so many brands are investing in push notification strategies as they build and promote apps.
And it pays off – more than half of all mobile users enable push notifications on their phone, and push notification click-throughs range between 47% to 80%. If done right, they can be a powerful part of a mobile marketing campaign.
Ready to put on your lab coat and inject some science into your next push? Let’s take a deeper dive into some classic psychology experiments and what they teach us about driving conversion through the notification: